DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry.  This non-profit, global Membership-based organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries.  DEMA Show 2010 will take place November 17-20, 2010 in Las Vegas, NV.  For more information visit www.demashow.com.

 CURRENT DEMA NEWS

DEMA MEMBERSHIP AT WORK 8/30:  MEMBERS SAVE UP TO 70% ON SHIPPING
DEMA Members Can Sign Up Online Immediately for Shipping Discounts

DEMAIL 8/27:  NEW PROCEDURES ESTABLISHED FOR THOSE FILING CLAIMS RELATED TO
THE DEEPWATER HORIZON OIL SPILL
All Claims Filed Prior to August 23, 2010 Have Been Transferred to the Gulf Coast Claims Facility for Review

DEMAIL 8/18:  WRITE-IN CANDIDATE INFROMATION FOR 2011 BOARD OF DIRECTORS ANNOUNCED
DEMA Member Write-In Petitions for 2011 Board Elections Must Be Submitted by October 15, 2010 

DEMA MEMBERSHIP AT WORK 8/13:  DEMA SPONSORED SEMINARS ANNOUNCED
DEMA Members SAVE Up To $125 Per Seminar Package Registration

 DEMAIL 8/13:  2010 REACHING OUT AWARD RECIPIENTS ANNOUNCED
Also Included:  Measuring the Buying Brain; Retailers Move Christmas a Little Closer

 Click here for more News

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DEMA PROGRAM HIGHLIGHTS

DEMA's "Be A Diver" CAMPAIGN

"I want to thank you and DEMA for the co-op money to help fund our TV advertising campaign. We received a lot of positive customer feedback from the commercial. There is no doubt that this advertising helped turn around a season that was starting out bleak. Our instruction was down 45% at the end of May year-to-year. By the end of August, we had recovered to only a 20% drop in instruction. The commercial also helped increase our shop's professionalism perceived by existing customers and potential customers alike. Everyone wants to dive with a winner.

Thanks, Paul Gregory, Co-Owner, Aquatic Safaris"

Just wanted to let you know that we had 4 or so folks come in the Garland store and at least one here in Carrollton because of the ad running during shark week. Great ad by the way.

Patti Stewart, General Manager, International Scuba

We have had the "Be A Diver" commercial running for five days and we have already had two people come in and pay for their open water class and buy mask, fin, and snorkel. Considering this ad is going to be running for another couple weeks it will be more than worth it for what we put in to it.

Thanks DEMA! Paul Faulstich, Grove Scuba

FREE Campaign advertising tools and geo-location software can help you grow your business ... join now!! Click here for details.

Members: Click here to order your Customizable Marketing Templates NOW!

Be A Diver Merchandise: Click here to enter DEMA's Online Store and Purchase Customized Be A Diver Merchandise.

Click Play to Preview the Be A Diver Commercial:
 



View the campaign website at www.BeADiver.com.

DEMA SHOW
Visit www.DEMAShow.com for details!
Click here for future DEMA Show dates and locations.

BE A DIVER POOL TOUR
Visit www.BeADiverPool.com for more information.

ATTENTION DEMA MEMBERS: Use DEMA's BUD
to attract BUYERS to YOUR event!
 

DEMA's 10' Blow Up Diver (BUD) comes as a complete system and is available for use by DEMA Members, based upon availability, for the cost of shipping!

Click here to complete our online reservation form.

CORE (Council on Retail Excellence)
Click here for more information.

INDUSTRY RESEARCH:
Access our complete research library by clicking here. DEMA currently conducts the Certification Census and Manufacturer's Econometric Business Index (MEBI).

SHIPS 2 REEFS PROGRAM (S2R):
Visit www.ships2reefs.com for more information.

LEGISLATIVE ACTIVITIES:
Click here to find out about DEMA's recent
legislative efforts.